Transforming Conferences into Catalysts for Change

MACONA Founder & CEO Mariam "Mimi" Williams, alongside the Microsoft Community and TechCon 365 organizers, leveraged the power of a tech conference to create a tangible impact. By setting up a booth shared with the Microsoft Community, MACONA was able to engage attendees directly in charitable giving, fostering a spirit of direct action and support.

Mimi Williams standing with the TechCon 365 conference organizer next to the MACONA donation box

At the heart of the event was the commitment to making the process of giving simple yet impactful. Mimi Williams ensured that clear instructions and an inviting donation station were in place, allowing conference attendees to contribute their gently used tech conference t-shirts effortlessly. This initiative, supported by direct collaboration with conference leadership, maximized the outreach and results.

Mimi Williams with a conference attendee at the Microsoft Community booth donation station

The Impact of Every Donation

By the conclusion of TechCon 365, MACONA had collected nearly 100 articles of clothing. These donations were subsequently added to an expansive shipment pipeline, ensuring they reached communities in Africa in need of support. This drove home the message: strategic partnerships and conference engagements amplify MACONA’s reach and ability to enact positive change.

Collection box with donated clothing items inside at the MACONA booth

Your Gift at Work

Double Your Impact

If your employer offers matching gifts, search for MIMI AFRICAN CHARITIES (EIN 93-3813688) in Benevity. Corporate matches have funded hydration hubs, school supplies, and full distribution days.

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